Monday, 21 March 2011

Once More to the Lake

Memories mesmerize the mind and emotions. Every human being is required to go through different stages of life which leaves memorable influences on his/her character and psyche. Afterward, at last stage, when a human being starts recollecting his/her memories, he obviously enjoys his past endeavors and little bit sad on the end of life. The two essays from two different writers have the same theme of childhood memories.

In "Once more to the lake" the theme is developed on the personal experience of writer. After a biographical narration from the writer, a very sympathetic touch of inner feeling penetrates the emotions in the readers.

"Beauty: when the other dancer is the self" is again a biography written by Alice Walker about her life experience. Theme of the story is built upon the accidents of life. Walker tells her personal story that how much a physical defect influence the personality and how one can put his/herself out of it.

In the essay "Once more to the lake" the writer is enjoying the lake once again and at the same time remembering his childhood days and finding and feeling them in his son to enjoy them exactly. But, at the end, he realizes the truth of life with the transformation of roles. Because, on the second visit he takes his father role and his son takes his role as boyhood.

It tells that life is a circle which is going and going on. The change is only the character and the role. The start is more thrilled and enthusiastic as compare to the end of life. At the same time, the last stage of life always rings a bell that you are not more just like your elders. This is the biggest pathetic thing or feeling which a human being deals in his life.

In the essay "Beauty: when the other DANCER Is the self" Walker explains her personal feeling about before and after the accident. Before accident she describes that as she was the prettiest girl in the locality on which she never feel proud. She uses to enjoy everything with the bright face and glowing eyes. But, at the age of eight she got an accident which is the source of deformity in her personality. After accident and with one eye it is a totally different world for her. Her confidence has been shattered and her performance from every aspect has been downed. Therefore, the accident changed her entire life living, socializing and everything.

She tells the readers with the explanation of her personal experience that a change can change yourself. But, at the same time, she also elaborates at the end of essay that the change only remains the change until you change that change by yourself. At the end she concludes that everything is self confidence which remains you the same makes you the best. Therefore, confidence is vital to live a satisfactory and pleasured life.

Comparing the essays after a critical analysis, we can say that both of them are entirely different essays in respect of story and theme. Because, each of them has their own storyline and theme, but, the only same thing is both of them are biographies. Both of the writers shared their personal experience and feeling with their audience. We can say that these very different biographies have two things very similar in. One is they are biographies and the second thing is everyone can relate his/herself with both of the essays. The end of each essay raises the emotions to accept and appreciate the theme of the essay.

"Right Fit Wrong Shoe" by Varsha Dixit

"Right Fit Wrong Shoe" is a Bollywood-style filmi love story between a dashing boy and a sizzling girl next-door, Nandini and Aditya. The story line is very predictable, depicting typical chemistry between a boy and a girl set in the small town of Kanpur. Nandini's family and Aditya's family are old family friends and their mothers, the best of friends. Their friendship begins with love-hate relationship, starts blossoming after Sarin family becomes neighbours to Sharma family. Firebrand brand Nandini is not our typical girl next door. She is twenty-six year old, passive-aggressive, bubbly, creative, lazy, unambitious, working girl. The sultry siren unaware of her own sex-appeal is like Mount Vesuvius, dormant yet ready to explode when the atmosphere turns scorching. Her philosophy of traditional womanhood mixed with liberal doses of women empowerment makes her simple life complicated. Nandini's spirit cannot be trampled on or tamed. Aditya dares to take on this spit-fire and hopes to master her while teaching her a lesson for some imaginary wrong done to his manly ego. This unorthodox fusion of male-female logic makes for a good light read.

Varsha's writing is fast paced, fresh, witty and dotted with picturesque imagery. The titillating dialogues rivet our interest on the story line. Hinglish phrases, garnished with onomatopoeic words, topped with smart one-liners, keep us energized and in splits. The human relationships are very delicately explored. The book is like a Bollywood movie with each chapter headed by a movie title. Equal importance is given to friendship and female bonding. Nandini and Sneha's friendship is very realistic in its depiction. Sneha always knows what is happening inside Nandini's heart and mind. She prods her to get a life of her own. Their friendship warms the cockles of many a heart as it is a true reflection of how women bond and stand up for one another. It is set in contemporary times and reflects the society as is now, where modernization elbows for space with tradition.

The story opens with a melancho-comic note of Nandini feeling down in the dumps and wasted, when the news of the arrival of the handsome billionaire Aditya into her town, her organization, her family and her life ignites her volcano. Like a chocolate wrapper expectantly is unwrapped to get into the heady-gooey-chocolaty center, Varsha initiates us at a maddening snail-pace into the intricate heart of the stand-off between Aditya and Nandini. The story which had begun with the arrival of Aditya at the opening of the novel moves forward by slipping into flash back after the first chapter. Before we meet Aditya and Nandini, they have already loved and parted ways with a dark secret holding them apart and for which Aditya holds Nandini to emotional ransom. The battle lines are already drawn. The four years that had kept them apart has been bitter years for Aditya who has come back with retribution in his mind.

Nandini, the quintessential woman who has a marshmallow for a heart and oodles of sense in her brain has moved on to make a life for herself. She is a very tough, dynamic head of the designing team at Ace Advertising Agency. She has been working selflessly and tirelessly for peanuts to the most unappreciative lady boss who sells the company at the first chance, while keeping the employees in the dark about it. It so transpires that Nandini, one very depressing-everything-going-wrong-day finds herself without any warning, face to face with her new boss Aditya Sarin. From then on everything goes downhill for Nandini. Her reputation is at stake, her world is off kilter, her families' loyalties are hijacked, she dies a slow death pretending every thing is hunky dory with her and Aditya's mother, while living under Aditya's searing hatred, bearing his verbal whiplash each day and evading skillfully his mischievous-torpedoes, designed to bring down her defenses and strip her down of her self-respect and peer-respect. She also has to run a tight ship of her own department while dodging the slimy advances of her new department boss who has his sexual sights set on her. All in all it makes for an entertaining reading, tickling our funny bone as we read the witty repartee between Nandini and Aditya. Nandini reveals the capacity of a woman to be demure and sultry, conventional yet sexy, down-to-earth and savvy at the same time. She is not the one to sit and cry over split milk or to wear her heart on her sleeve.

Varsha Dixit credibly builds the portrait of Nandini as a lovable, capable, talented and family oriented person which we need every woman to be. A woman is equal to man in every way. When she is taken for granted one time too many, woes beset the man who has trod on her identity. Nandini teaches Aditya what it feels to suffer. When Aditya sees a dolled up Nandini in a tête-à-tête with a strange man, ready to accept him her groom if acceptable, shafts of jealousy pierce his heart. Now the right shoe is on the wrong foot. Aditya cannot bear to see Nandini getting married to someone else while Nandini is not ready to give him the time of the day. The verbal missiles fired back and forth by the lead pair absolutely astound us. Now Nandini wants to exact her pound of flesh like Shylock of "The merchant of Venice." Is Aditya going to get a second chance at love? Will they bury the hatchet? What is the dark secret that kept them apart? Will Aditya be man enough to handle Nandini's fearless, feral spirit? To know the answers you must read the novel...

arious

Geetha Kariappa is a research scholar with her area of interest being "Feminist Criticism." She has been involved in the field of Education and Softskills as a teacher and a trainer. She likes reading fiction, short stories and books on travel. She has written articles on woman issues for various literary journals.

Book Review: How to Buy and Maintain a Used Car

The book "How to Buy and Maintain a Used Car: For The Non-Mechanical Person" was written by Brad Crouch and Karl Kiniseley. It was published by American Pacific Publishing Company and is only one hundred and sixty-one pages long. That being said, those one hundred and sixty-one pages are just crammed full of very helpful information. With the auto industry floundering and the economy in a bit of a crisis, knowing how to maintain your own car is a huge benefit. You can save on a high-priced trip to the mechanic's shop and you will not have to go out and buy a new vehicle at a time when there is not that much extra money lying around.

The majority of the book consists of two things. First, it has a lot of information on what to look for when you are thinking about buying a car. Most people do not even know the simple things -- like how many miles a car should have on it, where it is dangerous to see rust, what it means if there is oil on the engine, and the like. The book makes it clear what you should look for and what you should know to evaluate a car before you make a purchase.

Next, the book has a lot of tips for maintaining the car once you own it. It will instruct the reader on all of the simple things that can be done to keep a car in good shape for many years. Often, just these little steps are so important. Changing the oil is one thing that most people have heard of, but the book explores other options that are less well-known. Some of the tips include rotating the tires, checking the brake lines, and keeping the air in the shocks from escaping.

One of the best parts about the book is that it contains a number of drawings and photographs. These are used to show the reader what the writer is talking about and to better illustrate the points that are being made. In many books, this sort of a technique would be distracting. In this book, it is invaluable. Working on a car is a very hands-on process, so being able to see what you are supposed to be doing and what you are supposed to be looking at is hugely helpful when using this book as a resource to do any real work. This also helps people who do not know all of the car-related terms that a mechanic would be familiar with as it makes everything easier to understand.

Trilobite: Extinct Marine Arthropods

Trilobites formed the class Trilobita and are well known marine and extinct arthropods whose fossils have been recovered from different places. The first fossil record suggests that they were present in the Early Cambrian Period but studies indicate that they flourished well in the lower Paleozoic era and become extinct with the beginning of the Devonian Period. They underwent mass extinction at the end of Permian about 250 million years ago. They were the most successful species that were present on the earth for about 270 million years. Their fossil record suggests that they were already dispersed in different locations. As their exoskeleton was perfect to undergo fossilization about 17,000 species have been found out which belong to the Paleozoic time. These fossil records have contributed a lot towards biostratigraphy, paleontology, evolutionary biology and plate tectonics. They are often placed under the subphylum Schizoramia within the superclass Arachnomorpha although different taxonomists place them differently.

Trilobites have switched over to a wide variety of habitats like some moved over the sea-bed as predators, scavengers or filter feeders and some swam, feeding on plankton. Some have even developed a symbiotic relationship with a sulphur eating bacteria. Their role in parasitism is still debatable. They show their characters resembling with Crustacea, Chelicerata and Mandibulata. Only their exoskeleton has been found in the fossilized form and only traces of their soft parts have been found out. They may vary in size from 1 mm to 72 cm but the typical size may reach 3-10 cm. the largest fossil of trilobite was found in 1998 by the Canadian scientists in the Ordovician rocks on the shores of Hudson Bay belonged to the genus Isotelus rex. The exoskeleton is made up of calcite and calcium phosphate entangled in the protein matrix of chitin that covers the upper surface and curled on the lower side in the form of fringe that forms a structure known as doublure. The body is divided into three segments namely head, thorax and pygidium. The thorax is composed of a number of segments ranging from 2-61 but in general they may be 2-16. The segments lie in between head and the pygidium. Each segment is made up of a central axial ring and outer pleura that protects the limbs and the gills. The pleurae may be sometimes prolonged into spines. Apodemes are bulbous projections present on the ventral surface to which the leg muscles are attached.

The pygidium is also formed of a number of segments and the telson is fused together. The segments resemble the thoracic segments but are not articulated together. Depending upon the position of pygidium trilobites may be classified as micropygous meaning pygidium smaller than head, isopygous where is pygidium similar in size to that of head and macropygous where pygidium is larger in size as compared to that of head. The exoskeleton consists of a large number of scale-like structures collectively known as prosopon. It includes finer scale features like ribbing, domes, pustules, pitting, ridging and perforations. Its exact role is not known but it is believed that it is involved in structural strengthening, sensory pits or hairs, preventing predator attacks and maintaining aeration while enrolled. Some have developed horns over their heads that resemble like that of the modern beetles. The soft pars of the body have been recovered from only 21 species. They have a single pair of pre-oral antennae and undifferentiated biramous appendages. Each exopodite has 6-7 segments. Exopodites also bear coxa which also bears gill branch used for swimming or respiration. The mouth is situated at the edge of hypostome and lacks teeth. The mouth is coupled with the glabella which is an adaptation for carnivorous feeding habit. The mouth is attached to the stomach through the oesophagous. The intestine in turn is finally attached to the pygidium. The presence of heart, liver and other internal organs is simply predicted but no direct evidence is available in this regard.

Many trilobites had complex eyes although those dwelling at the bottom of the sea lacked them. The eyes were typically compound with lenses in the form of elongated prism. The number of lenses may vary from one to thousands in a single eye. The lenses are arranged in a hexagonal fashion. The lenses are made up of calcite. The prosopon are of several types which help on the collection of chemicals as well as vibrations. They undergo moulting and the successive growth stages are known as instars. During moulting each segment grows in size and new segments get added up in the sub-terminal growth zone.

Delhi Book Store With an 'Elitist' Tag

Located right behind the India Habitat Centre in the sleepy lane that goes by the name of Mehar Chand Market (bet you had no clue), CMYK houses some fantastically expensive books.

Throwing open your own hotline to an impressive list of international publishing houses such as Phaidon, Thames and Hudson, Taschen and Leventhal and many more, CMYK is a boutique bookshop unlike none other.

Besides the international brands, CMYK also has most of its own impressive list of coffee table books. The small shop has a bevy of subjects all connected with art in some manner stacked neatly on the shelves.

It's only upon browsing that one realises the sheer number of book ranging from photography, performing arts, travel, filmmakers, artist series and architecture amongst others.

The area of the shop might be less but CMYK is still one of Delhi's best secrets... so rule out the chance of bumping into like minded people for some time now!

It's no secret that non-fiction books cost much more than the bestsellers and while the average price of any book at CMYK would not be less than a couple of thousand rupees, there are other things that you can pick up while shopping.

While high-end art books form the mainstay of CMYK the shop has a wonderful assortment of stationery to boot as well. The paraphernalia includes journals, customized pencils, pens and writing pads.

The journals are from the in-house brand name Design Wallas and come in many sizes with the eye catching iconoclastic series with Mao and Gandhi on the cover being the pick of the lot.

CMYK also has some kitschy Indian designs on fridge magnets; a set of would cost just Rs 125. The other lovely knick-knacks that would set you drooling are the Pantone bric-a-bracs--displayed in the showcase next to the main door are three Pantone colour series chairs worth Rs 5000 each!

What sets CMYK truly apart is the option of paying for your purchases in installments. With the most expensive title in the shop priced at a cool Rs 35,000 (Later Chinese Painting and Calligraphy by Robert Hatsfield Ellsworth), Roli Books founder Promod Kapoor's experimental idea of paying in EMI's seems like a good afterthought!

If you are wondering that why haven't you been to CMYK already, let us make it more interesting by saying that the shop has coffee as well. Wait we forgot something... ah yes--it's free coffee.

CMYK offers free cups of coffee to let you indulge in the terrace. With the winters setting in the rooftop would be a nice place to sip some coffee and read.

Rating: 4/5

CMYK- Book Store, 15-16 Mehar Chand Market, Lodhi Road

Tel: 011.24641881

http://www.rolibooks.com

Pregnancy Miracle by Lisa Olson - An Independent Review

The Long-Awaited Answer for Couples Struggling with Infertility or Simply Regurgitated Information?

Dealing with infertility is an endless roller coaster of emotions: Frustration and excitement, hope and hopelessness, fear and anticipation, sadness and anger. Only someone who has experienced infertility can really understand what it's like to yearn to have a baby but not to be able to conceive for whatever reason.

Lisa Olson's ebook, Pregnancy Miracle, claims to have the answer, for couples struggling with infertility, to becoming pregnant in an all-natural way. In fact, in her sales pitch, she claims her book provides a surefire way of getting pregnant in only two months, regardless of why a couple has not been able to conceive.

But, does the Pregnancy Miracle, the secrets Olson touts throughout her sales pitch and the beginning of the book, really work?

Perhaps, even more important, are the secrets even secrets at all? Or, is it simply regurgitated information that can be found for free all over the internet?

After purchasing and reading Olson's ebook, I think the answer becomes it depends on for what you are looking: A miracle? You won't find it. A different approach to trying to conceive? You'll find that but must decide if it's the right approach for you.

Pregnancy Miracle: Step-by-Step

Olson breaks down her book into digestible sections, including:

Human Anatomy

The Eastern view of Fertility and the Myths of Western Medicine

Steps you must take to conceive and give birth

This five-step plan to getting pregnancy is the miracle, the secrets Olson so enthusiastically touts and it plays heavily on Chinese medicine. The five steps include:

1. Using congruency, harmony and balance - preparing your body - for conception.
2. Enhancing fertility through your diet, vitamins, and minerals.
3. Using acupuncture and herbs to cleanse your body and to help you balance your energy, making conception easier.
4. Cleansing yourself internally and detoxifying your liver.
5. Using acupuncture and Qi Gong exercises to enhance your Qi.

An overview of the causes of infertility - from endometriosis and advanced age to cancer and unexplained infertility.

The Miracle: Or is it?

Miracle is an often overused term, and that's no exception in this case. Olson's five step program, which we went over a few paragraphs ago, simply focuses on Chinese medicine and how to nurture your body in a way that makes it more likely for conception: Eating right, adding supplements to your daily regiment, undergoing a juice cleansing and fast, and knowing how to pinpoint the best time for conception.

Olson includes a lot of information when she discusses her program. Some of the information is simple commonsense: Stay away from lead and products that contain lead. Give up the junk food, including caffeine, and make sure you turn down the stress level.

She also provides a comprehensive list of vitamins and minerals you should add to your diet. There are so many vitamins and minerals that it becomes overwhelming. It's definitely not a regiment that you want to begin before you consult your doctor.

Perhaps the most intriguing component of Olson's miracle system is the juice cleanse and fast, which is accompanied by an approximate six to eight week recovery period (a lifetime if you're trying to conceive). The cleanse and the fast, which Olson promotes as the way to rid your body of all of its toxins, seems to take a heavy toll on the body. You'll feel a lot worse before you feel better, she advises, during those six to eight weeks following the fast.

Once you've rid yourself of those toxins, balanced your Qi, and added the proper diet, vitamins and minerals to your daily routine, you are much better prepared for conception, according to Olson.

That's it. There's your miracle. Cleanse yourself with juices. Fast (using a fasting program Olson recommends and of which she is, in fact, an affiliate). Balance your Qi. You're ready to have a baby. Sure, there's stuff in between you have to read and understand, but those are the basics.

If I was going through the struggle of infertility today, I don't know that I would go for Olson's system. While it might work for some women, especially those who have an open mind and are willing to try anything to conceive, the Pregnancy Miracle results in a beating on the body that requires considerable time to heal. Is your body healthy enough for such a system?

Getting the body in balance is definitely a bonus, but it does appear it will take a toll, and you must decide if it is worth it. (Fertility procedures, like IVF, also take a toll on the body. They are not easy emotionally or physically, which is how the Pregnancy Miracle appears to be.)

Life Force Review

Hey this is David H. Let's talk about Life Force International then go behind the walls where the magic happens.The couple started off in their garage in San Diego, California. Everything came into effect resulting in Wayne's wife Gerri having severe headaches. Gerri began to suffer from a mysterious ailment that left her feeling exhausted. It put a huge strain on the family.After researching for a while they finally found a cure. Mr. and Mrs. Hillman found that using 9 different sea veggies and Aloe vera would have such a big effect on their life.

These Direct sellers has had huge success across the world with operations in other countries.Life force headquarters is in the United States with a Hundred Thousand square foot distribution facility.

This company is popular well that's what some physicians think.They have been listed on PDR since 2002.

Let's change books as you will be given the key to your ultimate goal in life. How about you giving yourself the chance to succeed in this industry.Your family and friends would be able to see the unique quality that you've mastered.

What you need is a system in place that will help you along the way. There's a perfect tool that will bring the right people to you. The name of the system is MYLEADSYSTEMPRO. MYLEADSYSTEMPRO is utilized and capitalizes off of.Here's 2 reasons individuals fail. Lack of Leads and not enough cash-flow to jump over the hurtle to maintain their business.The system will help you to generate cash flow and show you how to get leads in Life Force International.

Here are the five reasons why MLSP was created and tips you will need to know on your journey to success in Life Force International

•List Building = Is a must if you want longevity in your business. You need to build repor and establish relationships if you want to survive.
•Affiliate Marketing = Collecting on the front end. This keeps you in the game long enough to collect those big residual checks.
•Residual income = Ultimate goal is for your residual income from your primary business to pass the other income streams.
•Cash-flow = Is a must know, not next year but now or you'll drown.
•You = It will take you as a leader to exercise your creativity and bring nothing but pure value to the table. Stand up for what you believe in. You will be branding yourself as a leader online. Not a replicated site, but you.

This company Life Force International is a wonderful opportunity. If you want to find out the proper way to market on the Internet,check out the Hottest online Attraction Marketing system out.Mlsp isn't here to steal the spotlight from you they are here to coach you on how to make and become a top leader in your business. Your the only one who will and can attract people to you.

This system gives you a understanding on what to do next. Remember people are attracted to people not business opportunities.

Best Affiliate Marketing eBook To Help You Get Started In The Affiliate Business Model

The best affiliate marketing eBook that I have come across that teaches how to get started within the affiliate business model is that of Jeniffer Ledbetter (AKA. Potpiegirl) who published the One Week Marketing eBook.

I say this is the best I have read as it isn't your typical PDF that tells you how to write an article or how it is supposed to have x amount of keyword density and so on.

Instead, Jeniffer cuts through all that by not repeating any of the usual stuff you hear everyday. This is because the guide isn't designed to teach you this stuff. It is her own personal action plan that she used to get her to where she is today. Which at the time of writing this is her 4 year anniversary of starting to work online.

The action plan takes you through all the stuff you need to know to make the IM puzzle come together. You get the knowledge of how to perform keyword research, how to decide if it is a phrase worth pursuing and what to do with the keywords that you find.

It's all about picking up on the low hanging keyword phrases that the bigger affiliates don't want to work with.

Taking phrases that can only get perhaps 10 searches a month and scaling up your first business by sticking to a plan that is already developed for you so that you have 1 new campaign going to work for you every week while you go on and build another.

One of the perks that benefited me was the bonus area of the guide. The mind maps area as it's called. It details with graphics about how all these little campaigns come together at the end of the week and unlike a lot of products this is one that works. Not only because it is the personal daily action plan of potpiegirl but because before it was released there was a guy went through the teachings to make it work and after his first few days he was profiting from the internet. The conversation they had is also included in a separate file. I haven't read that as it's over 130 pages long but the first few pages seemed interesting. Not enough to read all the document right enough but it is there if you get bored and want something else to read.

I used the action plan a while back, but unlike what I'm supposed to do with it, and use it weekly for several campaigns, I only followed it for 2 weeks and those campaigns continue to makes commissions both from the revenue sharing site their published on as well as the affiliate marketing referral commissions that are made from the web pages. From time to time, if I haven't much on, in terms of work I'll find myself reverting back to it to put another campaign together.

The Shallows - What the Internet Is Doing to Our Brains

The new electronic world in which we are living in is where everyone can gain access to every type of information at the click of a mouse. No need to go to the library and spend hours reading through every reference cited. General topic teachers are becoming less useful, only specialist teachers in the future will probably survive this brave new world.

* Is this constant exposure to electronic stimuli good for us?
* Are we able to use all this information?
* Are we swapping deep understanding for shallow distractions?

These thoughts are answered in Nicholas Carr's book, The Shallows.

Nicholas Carr believes that the internet is having a huge impact on our behavior. The constant exposure to fast data and the new "multitasking" culture may be changing the way our brains are wired. This alteration is because of the inherent ability of the brain to rewire its connections based on different processes and stimuli. As a result this may affect our abilities to retain and absorb the knowledge and information that we used to acquire through reading or story telling. The author brings a lot of research to back up his claims which makes this book a very interesting read for all.

Mr Carr accepts the fact that technology is now a dominant force that has both positive and negative aspects. The internet is a remarkably useful tool to find information, the downside of this is that we are not required to exercise our brains in doing so. He argues that we need deep analysis and some mental exercise to achieve the best results, a great perspective of this internet issue that no one else is talking about. The Shallows is a fascinating exploration delving into philosophy, neuroscience, history and the inevitable consequences of this new revolutionary Internet based world.

Economics for South African Students Price

For the economy to make progress (stabilize) there are certain things that must be done. There are several things that can be done. You can even get books that will help you familiarize yourself with those things. Read on to get the Economics for South African students price.

A number of books have been written to help stabilize the economy. This one is among the many books that are sold out there. If you want to get more information then go through the following article.

The Economics for South African students price is about R353.35. This book has a high customer rate which shows that it is really helpful. Its authors are Philip Mohr and Louis Fourie. The third edition is made for business and economics. Its price is about R135.00. The fourth edition is made for business and economics. It is classified under economics and management sciences. It has an introduction of economics, the bases and a close look at the economics dilemma.

It will take you through the problems and the solutions that you can apply. It will simply talk about the economy; the business and monetary section. This book is usually used in universities by economics and business students. You can carry this book around since it has 534 pages and weighs 1095g. It has a width of one hundred and ninety mm and a length of two hundred and sixty mm.

Since the Economics for South African students price is low, just about anyone can get it. If you want more data about this item or want to see the item, you can go to Shopbot.co.za. You can also go there to view other similar products.

Buy Here economics for students

Why Business Is Good for Your Soul

Book Review: The Bourgeois Virtues: Ethics for an Age of Commerce by Deirdre McCloskey.

McCloskey has three main goals. The first is to undermine and repudiate the negative image of capitalism (as promoted by the likes of Jean-Jacques Rousseau or Thomas Carlyle, as well as a great many sociologists, past and present). McCloskey achieves this easily, deflating the anti-bourgeois stereotypes with flair and wit. Secondly she claims positively that capitalism is in fact ethical because it nurtures the virtues, an argument that is unproblematic up to a point. Thirdly and less convincingly, McCloskey argues for her own positive positions of a libertarian political-economy and a Christian virtue ethics, which would make capitalism even better.

Much of the book is an extensive examination of a system of bourgeois virtues deriving from McCloskey's distinctive reading of the Christian virtue ethical tradition and Adam Smith. The book is strongly opposed to the two other great ethical traditions: Kantian obedience to moral laws and utilitarian calculation of what the best interests of all requires. In virtue ethics, virtues are a matter of personal character, of the good character traits or 'ethical capabilities' that we manage to fix in ourselves through effort, training, and habit, and which are seen and praised in our behaviour. Prudence, for example, is the economist's prized virtue because it consists of the application of practical, calculating reason to achieve the most with the least (efficiency) and is useful for situations from fixing a bicycle to forecasting oil prices.

Each virtue is a standard of excellence for a certain domain of application, but McCloskey argues that the virtues themselves all hang together in a balanced and harmonious system, and it is the system that works (this contrasts with Aristotelian virtue ethical systems which build up a list of virtues from an analysis of excellence in the activities required of a fully human life). So McCloskey argues that even in just the sphere of business, a 'prudence only' ethic wouldn't work out. ethically or financially, without the other balancing virtues. The system she lays out in the book, exploring each virtue and their application in detail, is a Christian one consisting of Prudence, Courage, Justice, Temperance, Love, Faith, and Hope. (She suggests that non-Christian cultures have their own virtue systems - because it's more or less a requirement of the human condition - but cut up the domains differently and so have different definitions.) These seven virtues, defined culturally through stories, role-models, and examples, together cover everything and are the 'primary colours' from which further virtues, such as honesty and generosity, can be mixed.

George Stigler started his banquet speech at the bicentennial of the original publication of the Wealth of Nations, "I bring you greetings from Adam Smith, who is alive and well and living in Chicago". By this he meant that Chicago (Neoclassical) economists were fulfilling Smith's legacy by producing mathematicalrepresentations of the 'Invisible Hand': how private individuals acting from private self-interest can nevertheless make society as a whole better off. McCloskey, also an economist in Chicago but no longer a 'Chicago Economist', begs to differ.

One of McCloskey's abiding concerns is to persuade economists to talk about whole people again rather than abstracted 'agents' maximising 'utility' (as the real Adam Smith did - especially in his book on moral philosophy and psychology - The Theory of Moral Sentiments). She accuses both anti-capitalist writers and mainstream economists of overemphasising the single virtue of prudence to the exclusion of all the others. Not only that, but 'prudence' has been reduced to mere individual greed - a vice. This has led to a systematically misguided debate about the morality, practice, and theory of capitalism between leftish critics appalled by a system that institutionalises private vice, and a rightish side delighted to endorse a system which allows them to rationalise their greed as socially beneficial.

So what is capitalism if not a system of institutionalised private greed and public cynicism? In a clever move, McCloskey escapes from the trap of talking about the 'system of capitalism' and what it allegedly demands, and instead talks about the people who live capitalist lives. This 'bourgeoisie' is ideologically held together by three central concerns, for equality, property, and, most especially, 'honourable work'; while sociologically it stretches broadly over the corner-shop owner and the university intellectual (people like us, that is), as well as Karl Marx's standard factory owner.

McCloskey admits that if it were true that the bourgeoisie retained only the virtue of prudence then the criticisms of their cold-hearted, boundless greed would be justified. But it's not true. As McCloskey argues quite convincingly, while the virtue of prudence is certainly at the centre of the bourgeois world view, the bourgeoisie remain whole people. They, or rather 'we', maintain a coherent and successful system of virtues, with love, faith, justice, and the rest, successfully adapted to the modern capitalist world with its central role for prudence. We still have friends, watch baseball, vote in elections, believe in God (or Art, or even Economics), and do the other things that make for a good life. The popular understanding of the bourgeois life is of something we should struggle against or escape, as boring, inauthentic, alienating, and so forth. But according to McCloskey this has more to do with the unbalanced but unchallenged views of critics, such as the romantics promoting 'aristocratic courage' or 'saintly love', than a fair assessment of bourgeois lives themselves.

While it is relatively easy (but still important) to argue that bourgeois life is compatible with ethical life, McCloskey wants to go further and convince us that capitalism is actually good for us. Her two main arguments, the ethical and the instrumental, recur in different ways throughout the book. The ethical argument goes that dealing successfully with strangers in the marketplace leads to a general improvement in treating other people with respect as equals, as opposed for example to a feudal-like respect for the social roles people happen to occupy. The instrumental argument goes that the political domination of bourgeois values has led to sustained economic growth, with all the freedoms and middle-class living standards that has allowed, including the space for ethical development.

While these arguments are eminently acceptable and forcefully put by McCloskey, there remains what I shall call a 'sociological gap' between her claims and her evidence, which mostly comes from literature and philosophy. If the heart of the bourgeois world view is indeed an 'honouring of work' then it may well have an affinity with the skills that lead to success in market transactions but that provides no evidence that market transactions as such cause us to be ethical or are even compatible with the bourgeois ethical system in the long run (e.g. the functioning of capitalism itself may undermine bourgeois virtues like courage or justice over the long run, perhaps even undermining itself in the process). What seems to be missing is a sociological analysis that would do the hard work of theoretically and empirically connecting the demands of capitalism with coherent responses in social values and ways of life, and the success or failure of these responses. As McCloskey herself admits, however, there is very little for her to work with: almost the entire field of sociology, from the founding fathers of Karl Marx and Émile Durkheim to the more recent Richard Sennett, has been focussed on the problems not the solutions of modern bourgeois life.

"A democratic but cultured and creative capitalism is possible, and to our good. It needs to be worked on. You come too. (p. 13)." While McCloskey ardently believes that the capitalist life is better for us than any other alternatives, she does not mean by this that successful capitalists are necessarily virtuous. Enron, Madoff, Goldman Sachs and a cornucopia of other examples disprove that. Capitalism as we know it is certainly not perfect, ethically or productively, and can and should be improved. McCloskey argues that the best way to achieve this is for us, the bourgeoisie, to recognise that the economy is a deeply ethical enterprise and to attempt to live up to that fact by exercising our whole set of bourgeois virtues. And this is in keeping with the bourgeois theme: good capitalism takes hard work, but it is honourable work.

As this suggests, McCloskey's libertarian political-economics, which is connected with her virtue ethical emphasis on personal character, is a good deal warmer and humbler than one might expect. Really it is a species of Smithian laissez-faire, rather than strict libertarianism, which sees individuals and their local associations as more worthy of our Faith and Hope, and often more effective in providing public goods, than government. Nevertheless the libertarian twist is responsible for a particular weakness of the book that I will explore in the remainder of this review: while McCloskey's local, 'associational' view of ethics is very good for making one's way in the apocryphal small town, it doesn't fit well with life in the wider world, where most of us live these days.

While it seems easy to agree that business people are ethical with those they know or could know, e.g. at the office, this essentially comes naturally to most of us - even monkeys do this - so it is hard to see as an ethical achievement. A more substantial test of ethical thinking should be how one considers and treats the far away strangers whom one never meets but still affects, and this actor anonymity is a common feature of many market transactions. It is far from clear that a company manager equipped with McCloskey's libertarian bourgeois virtues, and responsible for achieving the best deal when sub-contracting production to a Honduran clothing manufacturer, really cares about the final working conditions of those who actually carry out the work that fulfils his order. Likewise, it is hard to take seriously McCloskey's claims that Walmart or McDonald's really care about their customers in any way beyond their effect on the bottom line.

McCloskey's libertarian streak also shows in her neglect of the political dimension of human living, both with regard to capitalism's own political foundations, and our bourgeois society's concerns with social justice and power.

Capitalism is not about particular human motivations, like greed, or particular economic innovations, like markets, money, or banking (which many non-capitalist societies have had). It is a way of organising a whole society closely related to Locke's liberal political philosophy in which the state is justified by the interest of its members in the protection of their property in the threefold sense of life, liberty, and material property (cf the US Declaration of Independence). So far so McCloskey. But what McCloskey seems to forget is that capitalism was and is a political project in that it required, and requires, dramatic changes to institutions that can only be achieved at the level of politics, including state consolidation and rationalisation; laws and courts; harmonisation of standards; removal of feudalistic relationships and the introduction of commercial ones, like contracts and corporations; etc. It is this political dimension, reflecting a society's active collective choice and commitment to capitalism, over and above their particular culture, religion, or ethics which explains the appearance of sustainable commercial societies in a few countries in the 17th Century, and the gradual appearance of more such societies, all with significant local variations, from Singapore to Japan.

McCloskey also neglects - or rather, rejects - the political dimension of contemporary bourgeois societies, and this is somewhat puzzling and unconvincing given her frequent approving comments about the entwining of liberal democratic and liberal commercial values. Obviously one can be for democracy but against democratic politics in practice - just as one can be for individual free choice but against many choices people actually make - but it is still somewhat strange to expect that one can constrain the latter without giving up the former. All rich commercial countries, including the USA, have large governments tasked with social justice not libertarian minimalism (in the OECD, spending 40-60% of GDP), and that, I suggest, is no coincidence. It is a part of bourgeois society.
McCloskey's ardent support for Market Capitalismis mirrored by her vehement distaste for Big Government, which apparently does not deserve our Faith or Hope. But liberal politics, in the modern sense that spills over from the local town hall to national and even global concerns, seems a natural and essential part of bourgeois life. To be bourgeois is to be concerned with justice, as well as house-prices, but justice is a political virtue, not merely a social one. Indeed much of what makes bourgeois life possible and bourgeois society attractive for so many (including the citizens of non-bourgeois societies who vote with their feet), from public goods to fair laws, would be hard to achieve in any way except politically. It was, for example, social justice movements that confronted (and continue to confront) powerful establishments to end race, gender, and sexuality based discrimination and they did it by appealing to a vision of universal principles, not through piecemeal consensual agreements. It was bourgeois politics that invented modern distributive justice - based on the claim that people have needs that society has a duty to meet - and rejected the pessimistic induction that the poor must always be with us. Bourgeois politics also gave us the public health vaccination programmes, urban sanitation systems, comprehensive education systems, etc. that achieved most of the enormous extension of lifespan and quality of life that McCloskey rightly associates with commercial societies (and note that the more income unequal the society, the smaller such programmes and the lower the lifespan of the poor and the rich - The Spirit Level ).

Bourgeois politics, like capitalism, is not evil. To assert that it leads to totalitarian government is as unfair, and unfounded, as saying that capitalism leads to slavery. Democratic government is not "the problem". In fact it works pretty well in providing the circumstances in which good human lives, and commercial society itself, are possible. But, like McCloskey's vision of capitalism, it is certainly a project that we could make even better - more ethical, more effective, less wasteful - a project that deserves and requires our hard work and commitment.

The Bourgeois Virtues is the first of a projected 6 volumes and is intended to outline McCloskey's case and provide the philosophical foundations for her whole project, while postponing other issues for later. But you don't have to wait for or commit to reading the future volumesfor this beautifully written, deeply insightful, provocative contribution to ethics and economics stands on its own merits. As McCloskey admits, rehabilitating the bourgeoisie from the accumulated scorn of many generations of intellectuals is a mammoth undertaking. But she has certainly converted me.

Fault Lines - How Hidden Fractures Still Threaten The World Economy

Theses culprits are none other than greedy bankers, sleepy regulators and irresponsible borrowers whose individual choices that collectively brought about the economic meltdown.

Raghuram Rajan was one of the few economists who warned the world of the global financial crisis before it even hit. In the book Rajan warns us of the serious flaws in the economy that need to be fixed to prevent potentially more devastating crisis that awaits us. According to Rajan there were two main causes that led to initial breakdown-One was stagnant wages and the other was growing inequality in the U.S.

All this led to the reduced purchasing power of many middle class households which gave birth to an urgent demand for credit. The financial industry that had already gained encouragement from the government responded back by supplying home equity loans, subprime mortgages and auto loans. Most economists had failed to consider that the side effects of this unrestrained credit growth would turn out to be more devastating.

Raghuram writings are always well reasoned and based on sound set of facts. While the book is worth it even for the explanation of why we had a crisis and is even the most thought provoking contribution in the aftermath of the financial crisis. Readers will find that the book is full of great examples and cases and will certainly question some long held biases about current economic conditions in western countries.

Raghuram in his book also lays out some common patterns of global economic behavior in households, markets and governments and shows that when economic conditions become so demanding the difference of behavior between developed and developing countries becomes negligible.

Jenny is an online marketing professional, who keeps on researching on how various businesses are using online marketing for their advantages. He often shares his research and understanding through his articles and blogs.

Biggest Demographic Shift of US History - It's Here Now - Book Review

I'm not sure if you have stayed up on the latest in the changing demographics of the United States, but things are changing rapidly as the baby boomers are retiring, and the next generation is taking control. Of course the baby boomers don't believe the next generation has what it takes, but neither did the last generation consider the baby boomers the pillars of integrity or intelligence.

Nevertheless, it is time to pass the torch once again, but the baby boomers are saying not so fast, and they are the ones holding the wealth and the purse strings. And they are living longer and spending more of their money. If this subject fascinates you I would recommend that you read some of the works of Ken Dychwald who is one of the most famous demographers of our time.

There is also an interesting book that I'd like to recommend to you about the economics, pension funds, retirement accounts, and transfer of wealth from the Boomers to the next generation. Now then I don't believe, or buy into all aspects of the information presented in this book, or the whole Generational Warfare assertions, but I still recommend the book. The name of the book is;

"Boomernomics - The Future of Your Money in Upcoming Generational Warfare" by William Sterling and Stephen Waite, Ballantine Books, New York, NY, (1998), 220 pages, ISBN: 0-345-42583-9.

The two authors are both quite notable. William Sterling is a Wall Street investment strategist and brings forth a rather interesting global perspective. He also has a PhD in economics from Harvard University, so he's no slouch in the academic world either. Stephen Waite is a portfolio manager and global strategists with a major Wall Street firm. He's also written several books on economics and he's been quoted in the Wall Street Journal, The Economist, and Business Week. He holds a Masters degree in economics from Pennsylvania State University.

In hindsight because this book was written in 1998 I would have to say that these two gentlemen got most of it right, but not all of it. For instance it doesn't appear that they saw the global economic crisis we just went through, or how much wealth was lost by the baby boomers in their pension funds and retirement accounts. Or the fact that they lost a lot of their real estate wealth, which will not be passed on.

But everything else they pretty much pegged including the technological revolution, Social Security challenges, and many of the industries they expected to prosper. Indeed, I hope you will please consider this book, because it is of interest. If this is a topic you'd like to discuss, you may send me an e-mail with your comments, questions, or concerns.

Windows 7 - The Missing Manual

Windows has recently been going through a tough phase of its glorious legacy in the world of technology which it has dominated for the past few decades. Its internet Browser "internet explorer" is getting upstaged by other browsing engines like Mozilla Firefox and Google Chrome while it also went through that fiasco of Vista which really was shockingly bad.

So it was no surprise when I found myself holding onto XP and waiting for what else Microsoft would come up with. Trust the worlds richest man and he came up with the Windows 7. Though I wanted to do a head bang on it right away! the prospect of going through another technical manual which would have me scratching my head was not exactly tempting.

In computer book land, you either get lame introduction type material which leaves you with only the basics and at times actually makes you feel like a lost soul, or you get a thoroughly informative book that puts you into a short lived coma.

At this critical juncture of time enter Windows 7 - The Missing Manual.

The Missing Manual is a guide to everything that you need to know regarding Microsoft's newest adventure. One may ask how is it any different from the other manuals that continue to bore us to death. The answer lies in the fact that it does exactly the opposite of what the other manuals do i.e. it does not bore you. The language used by the author is a conversational one that everyone can comprehend making the material extremely simple to grasp.

The flow of this book allows you to move from section to section without there being a "hard" interruption in between, the index and appendix are top notch for anyone choosing to pick helpful nuggets here and there. The bad aspect of other books are that the humour in them is so false that it actually irritates you rather than lightening your mood. Although the book will not make you roll all over the floor, it will bring a lot of smiles to your face making your read enjoyable.

If you want a comprehensive manual for Windows 7 that is useful for beginners through to advanced users then get the book that Microsoft forgot to put in your box.

Why Read Inspector Morse Books

Getting the books that an individual wants to read can be a great thing. Without knowing about the Inspector Morse books an individual could see that it is rather difficult to find the proper items. That is when they should know that reading these can be very rewarding for many people in more than just one way.

One reason that an individual should read these books is they are good in the flow. Since they are good in the flow an individual will not be getting bored with them, but instead they will be intrigued and will not want to put the books down at any point in time until they figure out what is happening at the end of the story.

Another reason to read these is an individual will want to use these books is they can learn about the thought process of this famous detective. Now many people think that they will already know all that they can about this person, but they need to realize that by learning the thought process they could understand more of what he was thinking and why he did the actions that he did.

Some other reason to read these is they paint a vivid picture for an individual to follow. Now many individual may not think that they could pick out the areas that are being talked about in the stories, but if they pay attention to the details they could easily figure out what part of London or other country is being talked about at any given point in time.

At times a person could see that these books are full of details that could make it seem like the story is real. By knowing about the details that are present an individual will not have to worry about trying to decide what is being talked about, but instead they could see that it is rather easy to figure out what is talked about and know exactly how it could have been used as a weapon or other thing.

For many individuals trying to figure out why they need to read the Inspector Morse books can be a good thing. Without knowing about why they should read these books many individuals could easily skip over reading them and think that the television shows are all that is presented by this great inspector. However, once an individual knows about these books they can see that it is rather easy to locate them and start to read them all the time to expand their knowledge of this person.

Hiring An Effective SEO Expert

Search engine optimization is a rapidly growing industry; and subsequently, more and more agencies are offering their different specialties. Looking to work with an SEO consulting firm is a smart move, but it is also vital that you choose an SEO expert that has a deep understanding about the internet and truly knows their stuff. Before hiring an SEO firm, make sure you do a little research on this topic to provide for a better grounding. This will also help you understand the basic SEO terminologies and at the same time set those alarm bells ringing if you sense something fishy.

When starting a professional relationship with an SEO expert, the initial issue you should address is their company ethics. Unethical SEO firms implement the 'black hat' method. This is a combination of spamming and other bad practices that can be very detrimental to your website in the eyes of many search engines such as Google, Bing and Yahoo. You wouldn't want your site to be blacklisted and totally removed from these major search engines.

Once you have ascertained that the SEO consulting firm you are planning to work with adheres to a set of ethical standards, confirm if the agency is able to explain practices and techniques in a simple and straightforward manner. There are a couple of SEO companies that dress the SEO work as a dark art that can only be understood by a few people. This should not be the case and it is important that a certain agency is more than willing to keep you posted on what is truly happening with your SEO project. Your SEO expert should also provide you a good explanation of any changes that they will be making.

Finally, for the boasting and bragging side, an SEO expert should be able to guarantee you real and tangible outcomes. The industry's best companies are those that are able to present their work in a format and structure that will complement their clients' needs. Companies that refuse to give reports and even charge extra for basic documents should at all times be avoided. It is important to keep track with the success and failures of your website.

Before even hiring your very own SEO expert, here are some of the questions that you should ask to help you pick the right person for the job.

What are the things and SEO strategies that you will implement for my site?

SEO is not something that happens in a short span of time. Ask them about their commonly used strategies when it comes to improving page ranks.

What information do you need from my business?

Some of the SEO techniques that they will be using will require your input.

What it the ROI for most of your clientele?

How do you measure your project's effectiveness?

Your agency should be able to provide you a realistic timeframe and ROI metric.

Who will be my contact person and how are the project's updates communicated to me?

Make sure you get updates for your ranking. This will tell you if there is some progress going on or none at all.

Can you give me some of your references?

It always pays to hear some of the testimonies from their previous clients.

If you are interested in making money online then you need to go to my internet marketing blog. You will find easy to follow tips and advice that will help you enhance your Internet Business, bring more targeted traffic to your sites and make more money. Be sure and download a copy of my "Effective Social Media Marketing" report and get cool stuff every month!

Mac Os X Snow Leopard - The Missing Manual

Book Review: Mac OS X Snow Leopard - The Missing Manual by David Pogue

We yearn to know everything there is to know about the latest softwares and operating systems and the Snow Leopard is one of them, the only problem lies with the fact that the manuals that are supposed to clear our confusion usually just add to it! The technical details in these sort of books are reminders of our maths classes that tease us but never clear our doubts, while the various sophisticated terminology usually drains our brain capacities. The language itself is a barrier as it is written by those geeks who made the software and we normal humans just don't seem to get them.

Weighing in at over 3 pounds and close to 900 pages enter the Mac OS X Snow Leopard: The Missing Manual

This is not a manual of any sort but a definitive guide to everything Snow Leopard. Every time Pogue comes up with a new edition of his Mac OS Missing Manuals, they just keep getting better and better. The language is user friendly and every edition is as helpful as the last. As in the previous editions, you are able to go through every detail and feature of the operating system. The author also informs you of the included applications and even some of the iLife apps. Although screen shots are used in between the book it is done in a rather limited manner so as not to turn the manual into a comic book series.

The special feature of this edition that was missing from the previous one is the inclusion of the intermediate users in his mix. The advanced topics are not only mentioned in the book but a few are also explained in detail and clearly.

Mac OS X Snow Leopard - The Missing Manual by David Pogue is the best snow leopard manual, it covers more than you will ever need to know.

Adam Smith - Published Works by the Father of Modern Economics

We all know that Adam Smith is know as the Father of Modern Economics because he was above all a system builder. He was a British political economist and philosopher. His woks can be described as being the foundations of economic theory. His collective books were included in The Wealth of nations Book 1 to 3. It is within those books that eighteenth to present day economics are studied upon. There is a proof that he began to make a general system analysis for almost two decades before the publication of The Wealth of nations, and the summary of that system were clearly visible before 1776. Smith's system are mixed with a theory of human nature and a theory of history with a distinctive form of natural theology and some practical observations of economic life.

According to the book of Nebres titled Economics: Concepts, theories, and application, he mention that " The wealth of nations has also provided for possibly, more than any other single work in its field, as a lead to express systematically government's economic policies." This means that through this range of vision, has subjected to considerable modification by economists in the light of historical growth since Smith's time.

There are several key concepts of the Wealth of nations that Smith mention of how wealth is produced and distributed in society.

First, is the division of labor

Second is Wage rates.

Third is the distribution of wealth.

Fourth is the natural and market prices.

Fifth is Smith and mercantilism.

Sixth is law of diminishing returns.

Seventh is Smith and physiocracy.

Eighth is natural product.

Ninth is governments.

Tenth and the last concept is human conduct.

Book
Abriel M. Nebres " Economics:Concepts theories and application"
National Bookstore: Mandaluyong, Metro Manila, 2008. page 235